Cramasie wins our second iF Product Design Award

Cramasie wins another iF Design Award for ProTow, a product by the Scottish start-up Rider Developments Ltd. It was an honour to be the only Scottish Design Consultancy to win the award.

Mountain bikers spend most of their day pedaling uphill with the adrenaline filled downhill over all too soon. ProTow adapts ski tows to transport bikes, taking riders uphill so they can make the most of the trails. It lets ski resorts offer extreme sports year round and provides bike parks with an uplift solution, differentiating it from anything on the market. Easy to use, riders hook ProTow to their handlebars, grip the flexible handle and enjoy the ride to the top. Then, by simply letting go of the handle, ProTow releases the bike. With safety as the key focus, ProTow, fully CE certified, automatically frees bikes in the event of a fall.Roland Rider, Director of Rider Developments